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GuestMetrics
(GESM)
GuestMetrics, Inc. (GuestMetrics)
is a software provider and data mining company
for the hospitality industry. The company
provides a suite of applications, Guest360,
which enables restaurateurs to increase their
top and bottom line by driving customer loyalty
and improving business operations. The
technology developed by GuestMetrics provides
the infrastructure for restaurateurs to
implement gift card and advanced loyalty
programs, disseminate and measure targeted
promotional campaigns and analyze their daily
operations through a secure web-based
application. By integrating directly with a
restaurant's Point of Sale system, GuestMetrics
collects check-level spending data. This
information is sold in aggregate to food and
alcohol beverage manufacturers, distributors or
other companies interested in analyzing customer
spending trends. More information about
GuestMetrics may be found online at
www.guestmetrics.com.
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