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GuestMetrics (GESM)

GuestMetrics, Inc. (GuestMetrics) is a software provider and data mining company for the hospitality industry. The company provides a suite of applications, Guest360, which enables restaurateurs to increase their top and bottom line by driving customer loyalty and improving business operations. The technology developed by GuestMetrics provides the infrastructure for restaurateurs to implement gift card and advanced loyalty programs, disseminate and measure targeted promotional campaigns and analyze their daily operations through a secure web-based application. By integrating directly with a restaurant's Point of Sale system, GuestMetrics collects check-level spending data. This information is sold in aggregate to food and alcohol beverage manufacturers, distributors or other companies interested in analyzing customer spending trends. More information about GuestMetrics may be found online at www.guestmetrics.com.

 


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